For years now, I have recommended to my clients that they invest in sports packages tied to their regional teams.
For example, if you have a medium-sized business in Georgia, Alabama, Tennessee, Florida and the like and you have not considered running thirty second television with some SEC package available at your local station, you might be missing a great opportunity. Of course, it’s not perfect for every business, but it will work well for many businesses.
Don’t fall into the trap of thinking that the demos for football are all male. Just not true. You will reach a very large and diverse audience with your buy.
Don’t worry that the season has started. The stations will prorate any type of package and there are still a bunch of them out there. Stations are hungry.
Take advantage of some pricing weakness and negotiate a great deal for yourself. Or call us and we’ll help you put it together for you.