Lights. Camera. Action!

Posted by truecreek on July 21, 2009 under Opinions. Everyone has them. | Be the First to Comment

As advertisers, we are all aware that it is becoming increasingly difficult to cut through the clutter of the multitude of messages we are receiving daily from those companies that want to share their wares with us.

Cinema AdvertisingSo many in fact that it has become extremely difficult for an advertiser’s message to stand out from the pack.  Add in the prospect of the increasing use of DVR’s and other time shifting technologies and you have a real advertising challenge on your hands.

There is however, one advertising tactic that is gaining greater acceptance. That tactic is cinema advertising.

In “The Arbitron Cinema Advertising Study”, the evidence is very clear:  consumers are showing increasing acceptance of movie theater advertising. Younger viewers and those who frequent movies now see the on-screen commercials “as part of the entertainment experience.”

What a wonderful treat.  We finally have “a willing and attentive audience.”

According to the study, more than 45% of the respondents had gone to the movies at least once, with 60% of those watching the commercials prior to the start of the movie.  It was also determined that the perception of the method of advertising is positive, with over 63% stating that they “did not mind the advertisements they put on before the movie begins” with the younger audience being even more receptive.

So, give cinema advertising a try.  Better yet, just give us a call and we’ll get things moving.

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