Some Interesting Tidbits from Gary Severson, Senior VP of Walmart.

Posted by truecreek on June 23, 2009 under More Dam News | Be the First to Comment

1.  As for what potential suppliers shouldn’t do: “It’s the basics. Never lie or cheat us. You shouldn’t make a promise and not be able to keep it. Nothing disappoints us more than have an empty shelf and have to explain that to a customer.”

2.  “We are really in the business of taking care of our customers.”

3.  He suggested that the CE industry should “focus on simplicity [and] get away from bells and whistles. The majority of customers not tech-heads. They just want a good experience and good things to happen.

4.  Categories that are introduced which are too complicated,” he noted, “won’t come into market.”

5.  “Commoditization does not mean sameness to me. It isn’t a four-letter word. For the customer it means ‘I can afford it and understand it.’ This industry thrives on innovation … and the faster consumers understand technology the faster it reaches more people.”

6.  “Our model is not to become a high-cost A/V specialist. Everyone has their place and the mass customer is more educated than ever before.”

7.  And when it comes to new technology in the near future that will drive business, Severson said “the digital shift in media,” flat-panel TVs that feature IPTV, 3-D TVs and mobile video should all be standouts.

8.  Looking back, Severson was pleased with the relatively smooth DTV conversion. “The industry, in conjunction with CEA, retailers, government and broadcasters, did a great job.” He said the biggest surprise for him was that “converter-box sales would be a big blowout item. We were really wrong and underestimated what the government and the broadcasters would do on awareness to see how much it would happen. It was a big surprise and a phenomenally successful item.”

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