Study: Teens Love Live TV.

Posted by truecreek on April 22, 2009 under More Dam News | Be the First to Comment

By Wayne Friedman

Not all TV teen viewers are into new TV technology — at least not the ones that delay gratification.

According to a new study by Pangea Media, an online quiz technology company, and Ypulse, a digital youth media company, 65% of tween and teen users prefer to watch TV shows live. This contrasts with 25% who say they will view it using a DVR, and 10% who watch online.

Traditional TV genre programs also play better than new-style TV formats. Tweens/teens prefer scripted series 64% of the time versus reality TV, at 36%. They like programming on cable TV, at 77% of the time to network TV’s 23%.

But some prevailing trends seem to follow tweens/teens. Asked to forgo either TV or the Internet for a week, 77% of respondents overwhelmingly said it would be television. While 60% say they have seen an original Internet video series, 85% say they have never visited a TV show’s social-networking area. Most of tweens/teens online video viewing goes to YouTube, with a 50% score. Some 40% of the time, they go to a channel’s Web site, and 20% of the time, they head to iTunes.

Multitasking is still big among this group. They watch TV and are online 78% of the time, while TV and texting is at a 66% rate.

Television still influences their buying decisions. Sixty-six percent say they downloaded music because they heard it on a show; with 30% saying they purchased clothes because they were seen on a TV character.

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