Kudos for Comcast’s (Goodby’s) New Campaign.

Posted by truecreek on March 16, 2009 under Opinions. Everyone has them. | Be the First to Comment

Comcast has been a regional client of this agency for almost a  year now.  Our job has been to write, design and produce the stuff that sells things; DM, catalogs and the like.  All of the brand work came from Goodby, where That’s Comcastic originated.  We just follow their lead happily.

But the new campaign, dream big, is just great and the agency deserves a tremendous amount of credit for taking the client in this direction.  The new campaign offers up some of the most visually interesting work I have seen in a long time.  Some see it as bizarre, but for me, it does a wonderful job of humanizing the category…something that is tough to do with broadband accounts.

With this category, it’s all about the features and benefits of the three products, the speed of the network, the amount of channels you offer in high def, the price point and the like.  To take all of that and turn it into a sort of Yellow Submarine meets Monopoly spectacle is just fascinating to watch.  Not to mention the extremely creative music that just carries the spot to a whole new place.

It will be very interesting to see how the campaign unfolds over the next six months to a year.   Does it have legs?

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