Don’t Know Much About History, Don’t Know Much About Geography.

Posted by wordwrangler on February 17, 2009 under Opinions. Everyone has them. | Be the First to Comment

I borrowed the headline and premise for this article from the classic song, Wonderful World, recorded in the 1950s by the legendary Sam Cooke and later again by Herman’s Hermits and Art Garfunkel.

Don’t know much about history

Don’t know much biology

Don’t know much about a science book

Don’t know much about the French I took

The point of this article is that this virtual ad agency, True Creek, defies the convention of typical ad agencies that historically have a brick-and-mortar headquarters where all the employees work.

There’s a lot of overhead in brick and mortar. Overhead we don’t need and our clients don’t want to pay for. So True Creek has no traditional headquarters, just a bunch of smart people who put their heads together to successfully solve clients’ marketing needs.

Don’t know much about geography

Don’t know much trigonometry

Don’t know much about algebra

Don’t know what a slide rule is for

Which brings us to the subject of geography. Our staff can and does work from anywhere on God’s green earth—anywhere with an Internet connection, that is.

Our office intercom is comprised of cell phones and e-mails. (It’s interesting how employees in traditional offices communicate mainly by e-mail even when they are just steps away from one another.)

The bottom line is this: instead of building a brick-and-mortar headquarters, we think it is more impressive to simply build our clients’ sales, market share and business. So ambitious, forward-thinking clients: join us.

And by the way, just what the heck is a slide rule for?

###

Sam Cooke’s original recording:

http://www.youtube.com/watch?v=jNO72aCnVr0