What We Do At True Creek.

Posted by truecreek on February 1, 2011 under The Work | Be the First to Comment

At True Creek, we are into big ideas. The Creekbed draws from the brightest, most creative minds in the industry today; people who have shaped brands like the 495 and 95 Express Lanes, Intel, Apple, Nissan, Best Buy, Volkswagen, Cox, Comcast, NASA – and many local and regional names that are big fish in a smaller pond.

We offer our clients a wide variety of services:  Media Planning, Placement and Reconciliation, Television and Radio Production, Newspaper, Digital and Video Production, Four-Color Magazine, Collateral Materials, Direct Mail, Promotional Merchandise, Point-of-Purchase, Outdoor and Out-of-Home, Logo Design and Corporate Identity/Graphic Standards.  

Our agency is based in Oakton, VA, which is just outside the Capital Beltway in Washington, D.C.

Please take a moment to tour the site.  Afterwards, let’s talk about how we might be able to help you.   703-281-2165.  Or send a note to joseph@truecreek dot com.  

A BIG WELCOME TO CAPTAIN TIMESAVER

Posted by truecreek on April 28, 2016 under The Work | Be the First to Comment

Introducing the Express Lanes new Superhero, Captain Timesaver!

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SDFCU MORTGAGE CAMPAIGN

Posted by truecreek on under Opinions. Everyone has them. | Be the First to Comment

New mortgage campaign for our client, the State Department Federal Credit Union.  These are oversized window posters.

SDFCU Mortgage Campaign Posters 22 x 50 MECH_Page_1 SDFCU Mortgage Campaign Posters 22 x 50 MECH_Page_2 SDFCU Mortgage Campaign Posters 22 x 50 MECH_Page_3 SDFCU Mortgage Campaign Posters 22 x 50 MECH_Page_4

SDFCU TRULY FREE CHECKING CAMPAIGN

Posted by truecreek on February 24, 2016 under The Work | Be the First to Comment

New work for the State Department Federal Credit Union.  SDFCU 4/C print and posters.

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MAGNET CONCEPT. 95XL

Posted by truecreek on January 30, 2015 under The Work | Be the First to Comment

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I’D RATHER BE CONCEPTS. 95XL

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LAUNCH OUTDOOR PREMIERE PANEL. 95XL

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95 XL 12 3 x 24 6 Launch Directional FINAL_Page_7 95 XL 12 3 x 24 6 Launch Directional FINAL_Page_4

BUS SIDES AND FULL WRAPS. 95XL

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LONG WALK 14 X 48 OUTDOOR. 95XL

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ZEN 14 X 48 OUTDOOR. 95XL

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LITTLE MAN OUTDOOR 14 X 48 EXECUTIONS. 95XL

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95 XL 48 x 14 LAUNCH OUTDOOR FINAL_Page_1

HOMEPAGE TAKEOVER WASHINGTON POST. 95XL

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LIVE LIFE homepage takeover

HOMEPAGE TAKEOVER WASHINGTON POST. 95XL

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HOMEPAGE TAKEOVER WASHINGTON POST. 95XL

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WAPO homepage takeover SMALL

ZEN SPADEA FOUR COLOR PRINT. 95XL

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95 XL SPADEA INSIDE 1-4-15 WAPO

LITTLE MAN B/W PRINT. 95XL

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95 XL LITTLE MAN 5.5 x 8.5

LONG WALK FOUR COLOR PRINT. 95XL

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95 XL 10 x 16 LONG WALK

ZEN FOUR COLOR PRINT. 95XL

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95 XL 10 x 16 ZEN

LITTLE MAN FOUR COLOR PRINT. 95XL

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95 XL LITTLE MAN 10 x 16

Always on the Cutting Edge of Design.

Posted by truecreek on January 14, 2014 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Coke has just released a new special edition of mini-bottles for the World Cup, which will be hosted by Brazil over the summer.    The bottles also have an interactive capability, which is something I will have to see to believe.

You have to give credit to Coke.  They just always seem to be on the cutting edge of design.  Beautiful stuff.

More about the project here.

coke bottles

 

 

New 4/C Direct Mail for the 495 Express Lanes.

Posted by truecreek on November 7, 2013 under The Work | Be the First to Comment

This new direct mail campaign will start hitting mailboxes today.  Ties in with the print campaign as well.

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New 4/C Print Campaign for the 495 Express Lanes.

Posted by truecreek on under The Work | Be the First to Comment

Some new 4/C print for the Fall 495 Express Lanes campaign.  Running full page in the Washington Post and the Washington Suburban Press Network.

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From the Archives. Comcast Pill Ad.

Posted by Joseph Young on August 19, 2013 under The Work | Be the First to Comment

Good one for Comcast from a few years ago.  We were asked to develop print ads for a variety of vertical publications that would target specific business customers that had a need for a large amount of bandwidth.  This was the first in a series.

Comcast PILL

 

MSNBC Makes a Very Good Move.

Posted by Joseph Young on under Opinions. Everyone has them. | Be the First to Comment

MSNBC makes a very good move.  I never did understand the repeat of the Chris Matthew’s show at 7pm.  Ed works in the 5PM spot and now that Matthew’s will be live, it should be a nice lead in for Chris Hayes.   

I am sorry to see that Hayes is having some challenges with his numbers.  He’s a pretty smart guy that’s worth listening to.

More here.

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2014 Corvette Stingray. Watch for Sales Records.

Posted by Joseph Young on under Opinions. Everyone has them. | Be the First to Comment

I’m going to stick my proverbial neck out and say that the new 2014 Chevy Corvette Stingray is going to just smoke all the sales projections for the car.  It’s exactly what GM needs right now.

The price is fine for entry and even with all the bells and whistles, the Vette is still in the ballpark.

This is a lot of car for a reasonable amount of money. 

I think the car deserves its Stingray badge.  The exterior is more aggressive in tone, with a bit of an edge.  From what I have seen, the interior will just blow you away.  I can also tell you from personal experience that if the seats are now considered “World class,” we’re in for a real treat, because that’s been the weak link in our C6.

The F-1 approach to the driver’s ‘compartment’ was a very nice upgrade.  The ergonomics are much better than previous designs.

Let’s hope they have a couple of cool colors that they will only offer for one or two years.

Drop in to your local dealer sometime in the next few weeks.  They should start arriving any time now.  I hope.

Daniel Acker | Bloomberg | Getty Images

Daniel Acker | Bloomberg | Getty Images

 

Bud’s the Leader in the ER

Posted by Joseph Young on August 15, 2013 under Opinions. Everyone has them. | Be the First to Comment

Budweiser is the top brand for those who visit the ER, with 15 percent of the market!  Now that’s a claim to fame.  The comment, “Some products are marketed to certain groups of people in our society,” really says it all. 

More here.