What We Do At True Creek.

Posted by truecreek on February 1, 2011 under The Work | Be the First to Comment

At True Creek, we are into big ideas. The Creekbed draws from the brightest, most creative minds in the industry today; people who have shaped brands like Intel, Apple, Nissan, Best Buy, Volkswagen, Cox, Comcast, NASA – and many local and regional names that are big fish in a smaller pond.

We offer our clients a wide variety of services:  Media Planning, Placement and Reconciliation, Television and Radio Production, Newspaper, Four-Color Magazine, Collateral Materials, Direct Mail, Promotional Merchandise, Point-of-Purchase, Outdoor and Out-of-Home, Logo Design and Corporate Identity/Graphic Standards.  

Our agency is based in Oakton, VA, which is just outside the Capital Beltway in Washington, D.C.

Please take a moment to tour the site.  Afterwards, let’s talk about how we might be able to help you.   703-281-2165.  Or send a note to joseph@truecreek dot com.  

Always on the Cutting Edge of Design.

Posted by truecreek on January 14, 2014 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Coke has just released a new special edition of mini-bottles for the World Cup, which will be hosted by Brazil over the summer.    The bottles also have an interactive capability, which is something I will have to see to believe.

You have to give credit to Coke.  They just always seem to be on the cutting edge of design.  Beautiful stuff.

More about the project here.

coke bottles

 

 

New 4/C Direct Mail for the 495 Express Lanes.

Posted by truecreek on November 7, 2013 under Opinions. Everyone has them., The Work | Be the First to Comment

This new direct mail campaign will start hitting mailboxes today.  Ties in with the print campaign as well.

dm2 dm 1

New 4/C Print Campaign for the 495 Express Lanes.

Posted by truecreek on under Opinions. Everyone has them. | Be the First to Comment

Some new 4/C print for the Fall 495 Express Lanes campaign.  Running full page in the Washington Post and the Washington Suburban Press Network.

Playtime 1 Family time 1 Playtime 2

From the Archives. Comcast Pill Ad.

Posted by Joseph Young on August 19, 2013 under The Work | Be the First to Comment

Good one for Comcast from a few years ago.  We were asked to develop print ads for a variety of vertical publications that would target specific business customers that had a need for a large amount of bandwidth.  This was the first in a series.

Comcast PILL

 

MSNBC Makes a Very Good Move.

Posted by Joseph Young on under Opinions. Everyone has them. | Be the First to Comment

MSNBC makes a very good move.  I never did understand the repeat of the Chris Matthew’s show at 7pm.  Ed works in the 5PM spot and now that Matthew’s will be live, it should be a nice lead in for Chris Hayes.   

I am sorry to see that Hayes is having some challenges with his numbers.  He’s a pretty smart guy that’s worth listening to.

More here.

msnbc_network_logo

 

 

 

 

 

 

2014 Corvette Stingray. Watch for Sales Records.

Posted by Joseph Young on under Opinions. Everyone has them. | Be the First to Comment

I’m going to stick my proverbial neck out and say that the new 2014 Chevy Corvette Stingray is going to just smoke all the sales projections for the car.  It’s exactly what GM needs right now.

The price is fine for entry and even with all the bells and whistles, the Vette is still in the ballpark.

This is a lot of car for a reasonable amount of money. 

I think the car deserves its Stingray badge.  The exterior is more aggressive in tone, with a bit of an edge.  From what I have seen, the interior will just blow you away.  I can also tell you from personal experience that if the seats are now considered “World class,” we’re in for a real treat, because that’s been the weak link in our C6.

The F-1 approach to the driver’s ‘compartment’ was a very nice upgrade.  The ergonomics are much better than previous designs.

Let’s hope they have a couple of cool colors that they will only offer for one or two years.

Drop in to your local dealer sometime in the next few weeks.  They should start arriving any time now.  I hope.

Daniel Acker | Bloomberg | Getty Images

Daniel Acker | Bloomberg | Getty Images

 

Bud’s the Leader in the ER

Posted by Joseph Young on August 15, 2013 under Opinions. Everyone has them. | Be the First to Comment

Budweiser is the top brand for those who visit the ER, with 15 percent of the market!  Now that’s a claim to fame.  The comment, “Some products are marketed to certain groups of people in our society,” really says it all. 

More here.

It’s Time to Raise the Speed Limit on the 495 Express Lanes.

Posted by Joseph Young on June 24, 2013 under More Dam News, The Work | Be the First to Comment

Full pager in the Washington Post.  Speed limit on the 495 Express Lanes has gone up to 65MPH. 

TRAN WASHPOST FULL 65 MPH png

495 Express Lanes Marketing Program: Marketing Campaign of the Year – Transportation

Posted by Joseph Young on under More Dam News, The Work | Be the First to Comment

A Bronze Stevie from the American Business Awards for Marketing Campaign of the Year in Transportation.

ABA13_Bronze_V

True Creek Wins Commonwealth Best in Show with 495 Express Lanes Team

Posted by Joseph Young on May 20, 2013 under More Dam News | Be the First to Comment

Last week, the Virginia Public Relations Awards were handed out in Richmond.

PRSA Richmond awarded the Commonwealth Best in Show to Transurban-Fluor, O’Keeffe & Co. and True Creek Inc., for strategies for their educational marketing program for the 495 Express Lanes — the high occupancy toll lanes on the Virginia side of the Capital Beltway.

True Creek a Finalist for American Business Awards

Posted by Joseph Young on under More Dam News | Be the First to Comment

It’s Spring Awards season.  True Creek is a Finalist for a couple of American Business Awards.  The two categories are Marketing Campaign of the Year for Transportation and Best Brand Experience Event.

The final placements of Gold, Silver and Bronze winners will be announced at the 2013 Awards Banquet, which will be in the Windy City, June 17th.