Posted by truecreek on August 26, 2009 under Opinions. Everyone has them. | 
Feel free to look around. And stick around.
True Creek is an advertising agency that is deep in true marketing experience and creative talent.
We offer our clients a wide range of professional creative services. They include concepting, copywriting, artistic design, layout and production/fulfillment.
If you are a client who is looking for television and radio production we can do that, too.
If you are looking for help with marketing strategy and planning, our 30 plus years of experience will come in handy.
If you are looking for some direction in media planning, buying and reconciliation, our buyers are some of the best in the business.
Our agency is based in the Washington, D.C. area (Alexandria, Virginia), but can and do serve clients anywhere. Please take a moment to look at some of our work here.
So, let’s talk. 703-256-2913. Or send me a note: joseph@truecreek.com.
And enjoy the site.
Posted by truecreek on March 5, 2010 under More Dam News |
By: Julia Boorstin
“Alice in Wonderland” opens in theaters today, accompanied by Disney’s most wide-ranging array of consumer products ever, chasing an unprecedented broad audience.
Tim Burton’s 3-D “Alice” follows the classic character years after her first visit to Wonderland, so it makes sense that Disney would go after an older audience.
So now Disney has adult women in its cross hairs: in addition to the usual range of kids toys, games and apparel, it’s licensing “Alice” for products for adults.
Disney’s going grown-up and high end.
For more on the potential Consumer Products Tea Party, check here.
Posted by truecreek on March 2, 2010 under Opinions. Everyone has them. |
From Nielsen.
In a demographic view of social networking activity on mobile devices, women were found do use their phones to “tweet” and “friend” 10% more than men. And while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.
Posted by truecreek on under More Dam News |
NEW YORK, NY – February 24, 2010 – U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year. The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. In the previous two quarters, Nielsen reported declines of 15.4% and 11.5%.
“Fourth quarter ad spending was down just two percent year-over-year, and that helped soften the full-year decline,” said Terrie Brennan, senior VP for new business development at The Nielsen Company. “In fact, most of the top advertisers showed increased spending late in the year. These are encouraging signs for an ad market that’s still trying to stop the bleeding.”
Ad spend declines are easing up even in print media, which have taken more than their share of lumps over the last few years. National Newspapers were down 13.7% last year, but it’s an improvement from the -21.6% pace that Nielsen reported through the first three quarters of 2009. Local Newspapers finished relatively strong in 2009, cutting its reported 14% decline in ad revenue through the third quarter to -10.4% by year’s end.
Spanish Language Cable TV (+32.2%) and Cable TV (+14.8%) stood out as the top-gaining media in 2009. Free-Standing Insert Coupon (+11.5) was the only other medium to show significant year-over-year growth. Internet (+0.1%) remained essentially flat.
African-American TV (a subset of network, cable, and syndicated) enjoyed a 13.8% increase in spending year-over-year. Spanish language TV (cable and network combined) fell 0.4%.
Posted by truecreek on March 1, 2010 under More Dam News |
Interesting Pew Study.
by Kristen Purcell, Lee Rainie, Amy Mitchell, Tom Rosenstiel, Kenny Olmstead.
The overwhelming majority of Americans (92%) use multiple platforms to get their daily news, according to a new survey conducted jointly by the Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism.
The Internet is now the third most-popular news platform, behind local and national television news and ahead of national print newspapers, local print newspapers and radio. Getting news online fits into a broad pattern of news consumption by Americans; six in ten (59%) get news from a combination of online and offline sources on a typical day.
The internet and mobile technologies are at the center of the story of how people’s relationship to news is changing. In today’s new multi-platform media environment, news is becoming portable, personalized, and participatory:
* Portable: 33% of cell phone owners now access news on their cell phones.
* Personalized: 28% of Internet users have customized their home page to include news from sources and on topics that particularly interest them.
* Participatory: 37% of Internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.
In addition, people use their social networks and social networking technology to filter, assess, and react to news. And they use traditional email and other tools to swap stories and comment on them. Among those who get news online, 75% get news forwarded through email or posts on social networking sites and 52% share links to news with others via those means.
Despite all of this online activity, the typical online news consumer routinely uses just a handful of news sites and does not have a particular favorite. And overall, Americans have mixed feelings about this “new” news environment. Over half (55%) say it is easier to keep up with news and information today than it was five years ago, but 70% feel the amount of news and information available from different sources is overwhelming.
Take a look at the study and download it here.
