Posted by truecreek on February 1, 2011 under The Work | 
At True Creek, we are into big ideas. The Creekbed draws from the brightest, most creative minds in the industry today; people who have shaped brands like Intel, Apple, Nissan, Best Buy, Volkswagen, Cox, Comcast, NASA – and many local and regional names that are big fish in a smaller pond.
We offer our clients a wide variety of services: Media Planning, Placement and Reconciliation, Television and Radio Production, Newspaper, Four-Color Magazine, Collateral Materials, Direct Mail, Promotional Merchandise, Point-of-Purchase, Outdoor and Out-of-Home, Logo Design and Corporate Identity/Graphic Standards.
Our agency is based in Oakton, VA, which is just outside the Capital Beltway in Washington, D.C.
Please take a moment to tour the site. Afterwards, let’s talk about how we might be able to help you. 703-281-2165. Or send a note to joseph@truecreek dot com.
Posted by Joseph Young on May 1, 2013 under The Work |
The campaign in print continues with Kathy. This user is taking one of the more popular routes on the 495 Express Lanes. Print ads are running in the Washington Post and a whole bunch of local papers through the Washington Suburban Press.
It’s a nice, cohesive and smart campaign, if I may say so myself.
Kathy rides The 495 Express Lanes
Posted by truecreek on April 4, 2013 under Opinions. Everyone has them., The Work |
This Saturday and Sunday, April 6th and 7th, our client is offering the Washington DMA the opportunity to ride on the 495 Express Lanes FREE of CHARGE. So it’s a good time to check out those exits, work on your route, discover what’s up with the new exits at Tysons and Merrifield. Weather is supposed to be great, so no excuses!
Posted by truecreek on March 24, 2013 under The Work |
We have begun the new campaign for the 495 Express Lanes. All about demand generation this time around. More to come.
Posted by truecreek on February 5, 2013 under Opinions. Everyone has them., The Work |
Couple of new executions for the 495 Express Lanes. As you can see from the body copy, all we ask is that you try the lanes. Once you have, over 70% of you are going to use them again and again. Plus, you’re going to tell a friend, or two.
The comments the client is receiving through Twitter, online, emails and the like have been outstanding. People are really just loving their experience on the lanes. Many of them credit the lanes with dramatically changing their lives. Really.
Posted by truecreek on under Opinions. Everyone has them. |
Just when you think you have designed something cool…something that will resonate with the masses. You step in it. You have to wonder if this logo design was tested at all.
Glad they registered it.
Read the full story here.
Posted by truecreek on December 5, 2012 under Opinions. Everyone has them., The Work |
Posted by truecreek on November 11, 2012 under Opinions. Everyone has them., The Work |
Couple of logo treatments for a mythical broadcast production company, Fearless Dog Productions.
Posted by truecreek on November 5, 2012 under More Dam News, Opinions. Everyone has them. |
Couple of layouts from a Dust Wall project at Dulles International Airport.
Posted by truecreek on October 22, 2012 under Opinions. Everyone has them., The Work |
Nothing better than a third party endorsement of the effectiveness of the campaign.
Read about it here.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on October 19, 2012 under Opinions. Everyone has them., The Work |
From a recent press check at the Washington Post’s Springfield Production facility. Incredible place. It’s amazing to see all four presses running full speed. You adjust everything on the fly, yanking papers out as you make the revisions. After we got one of the presses spot on, those settings were applied to the other three.
Then the Post printed 750,000 copies of our Gatefold. Essentially, it’s two and a half pages of space, which was just enough to communicate everything we needed to say. Another one is scheduled for this Sunday.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on under Opinions. Everyone has them., The Work |
These are just two of the large format pillowcase banners located at Tysons Corner. We have a total of 9 hanging in the mall, along with 220 feet of soffit, 11 elevators, 32 backlit duratrans and several floor graphics. Tysons Corner is our ground zero, with several new exits and entrances to the lanes adjacent to the mall.
The mall campaign speaks to the various types of users of the lanes. We used much of the original photography shot by Gary Landsman earlier this year. The colors are just so vibrant and the production of all of the elements is top notch.
It’s safe to say the entire campaign is going to make an impact at the mall this holiday season. Looks like Santa has a little competition on his hands!
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on October 9, 2012 under Opinions. Everyone has them., The Work |
Another in a wide variety of tactics that we are using to reach the Washington D.C. DMA on behalf of our client, Transurban. This is a screenshot of our Home Page takeover from today. The official term is OPA pushdown.
After just a few hours, it seems like the digital portion of the campaign is working very well. Over the next few weeks, there will be much more to come.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on October 8, 2012 under Opinions. Everyone has them., The Work |
This is the first of three insertions of the Gatefold in the Washington Post. This execution wraps around the Main News section of the paper, reaching over a million people in one fell swoop. Lot of information here, but education is a big part of the game for this client. Took about two weeks to finalize the layouts, but I think it came out great.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on September 30, 2012 under Opinions. Everyone has them., The Work |
Spent a little less than an hour with the boys from All Over Media, watching them install the first of 62 trucksides for the 495 Express Lanes campaign. Four panels of adhesive vinyl on both sides of the trucks. Two for the back and two for the overcab area. The installation was flawless, with the entire truck finished in about 40 minutes. And this is one of the big ones.
The production values of this tactic of the campaign are over the top. Over the next 12 weeks, these trucks will carry our message throughout the Northern Virginia area, along all of the major interstates and regional highways.
Exactly where we need to be.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on July 17, 2012 under The Work |
It’s campaign season, and I’m not talking politics. The 495 Express Lanes campaign is gaining momentum, with so much more to come over the next few months. This is one of the smaller print ads we just completed.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on July 12, 2012 under More Dam News, Opinions. Everyone has them. |
Another fantastic Dark Knight is right around the corner. Will set records, I’m sure.
Posted by truecreek on May 17, 2012 under The Work |
A new tactic to reach out to large employers in the area. Offering them the opportunity to sign up for a wide variety to private educational events to thoroughly explain the new 495 Express Lanes.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on under The Work |
Another element of the WIN A MINI campaign. We’ve trapped the image on the back to spot varnish. Will make it POP on the piece.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on under The Work |
There’s a new promotion on the horizon from the 495 Express Lanes. WIN A MINI. We’ve created materials to support the contest, including this poster.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on March 20, 2012 under More Dam News, Opinions. Everyone has them. |
Very cool new site from Microsoft. Self-effacing copy can often do the trick. Surprises you in a way that keeps you intrigued. Check out the graphs. Nice design, overall.
The Browser You Loved to Hate.
Posted by truecreek on March 7, 2012 under Opinions. Everyone has them. |
What do you think about the pricing of the new iPad? Very aggressive move to the upside, IMHO. I’m sure the early adopters won’t push back too hard, but the second tier customer might just need a decent incentive to make the purchase decision.
Posted by truecreek on March 2, 2012 under Opinions. Everyone has them. |
You have to be kidding me. Here you have passengers who have just disembarked from a hellish three-days adrift in the Indian Ocean. After fearing for their lives due to the ravages of an uncontrollable fire, they had to endure an environment that I’m sure was just lovely. No AC. No electrical power. And the toilets were overflowing. Must have been a dream vacation on the high seas.
With just a little bit of effort, Carnival/Costa could have assembled a small army of people whose sole responsibility would have been to help passengers with their luggage once they reached dry land. No biggie, right?
Instead, they had to schlep all their own luggage around.
Just a little help at the dock could have gone a very long way. Shame on you, Carnival.
Posted by truecreek on January 21, 2012 under The Work |
This young girl was just great during our shoot for the 495 Express Lanes. What a talent.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on January 17, 2012 under The Work |
Lots of color often makes for a wonderful shot. Had a chance to work with one of the brand new Fairfax Connector buses a few weeks ago, during a shoot for the 495 Express Lanes. From what I understand, each bus is about $500,000 and change. Even the tires had Armor All on them.
The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.
